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Toner selector: find the perfect toner for your hair

Select the unwanted tone and blonde level. We'll recommend the exact toner family, developer, and professional brand examples.

Step 1

What unwanted tone do you see?

Select the dominant tone in your client's pre-lightened hair.

Step 2

What level is the hair at?

Select the current level of the pre-lightened hair.

Result

Recommended toner

Unwanted tone
Toner
Toner family

Developer

Processing time

Pro tip

Brand examples

How to choose the right toner

1

Identify the unwanted tone

Look at the client's pre-lightened hair. The dominant tone (orange, yellow, brassy gold, or warm copper) determines which toner family is needed.

2

Confirm the blonde level

The hair level (7 to 10) refines the recommendation. A level 7 with orange needs a different toner than a level 9 with yellow.

3

Apply the recommended toner

Mix the toner with the indicated developer, apply, and monitor processing time. Check every 5 minutes for a perfect result.

What are toners and how do they work

Hair toners are semi-permanent or demi-permanent colors designed to neutralize unwanted tones after bleaching. They are the key tool for achieving perfect cool, ash, and platinum blondes.

The principle is simple: each unwanted tone has a complementary color that cancels it out. Orange is neutralized with blue (ash), yellow with violet (iridescent), and so on. To dive deeper into the theory, check out our neutralization wheel. Not sure what level the hair is at? Check our hair color level chart.

Toner families by unwanted tone

Unwanted tone Toner family Reflect Typical levels
OrangeAsh (blue).1 / .017-8
YellowViolet (iridescent).2 / .028-10
Brassy goldBlue-violet.12 / .217-9
Warm copperAsh-matte.13 / .17-8

Developer volumes for toners

Developer volume is critical with toners. Using too high a volume can lift color instead of depositing, ruining the result.

  • 1.5% (5 vol): Deposit only. Ideal for very sensitized hair, express toners, and quick refreshes. Less durability.
  • 3% (10 vol): The standard for toners. Deposits color with slight cuticle opening for better penetration and durability. Compatible with most demi-permanents.
  • 6% (20 vol): Not recommended for pure toners. Only in very specific cases where you need to cover grays while toning at the same time.

Common toner mistakes

  • Applying toner on a base that's too dark: If the hair hasn't reached the right level, the toner can't do its job. Lighten to the correct level first.
  • Using developer that's too strong: 20 vol with a toner can produce unpredictable results. Stick to 5 or 10 vol.
  • Leaving it on too long: An over-processed toner can give an overly dark or grayish result. Check every 5 minutes.
  • Not equalizing porosity: More porous ends absorb faster. Apply to roots first, then bring through to ends.
We answer your questions

Questions about hair toners

Everything you need to know about toners for blondes

A toner is a semi-permanent or demi-permanent color applied to pre-lightened hair to neutralize unwanted tones (orange, yellow, gold) and achieve the desired blonde result. It works by depositing pigment without lifting natural color.
It depends on the toner type and brand. As a general rule: 5-10 minutes for express toners or light shades, 15-20 minutes for most demi-permanents, and up to 25-30 minutes for more intense corrections. Check every 5 minutes to avoid over-depositing.
For toners, use low volumes: 1.5% (5 vol) to deposit color without lifting, ideal for very sensitized hair. 3% (10 vol) is the standard for most demi-permanent toners. Never use 20 vol or higher with a toner, as it would lift color instead of depositing.
Yes, but with limitations. A toner on natural blonde hair (level 7+) can tone down warm reflects. However, on darker bases the effect will be minimal because toners only deposit, they don't lift. For best results, hair should be pre-lightened to the appropriate level.
Toners fade gradually with washing. A demi-permanent toner lasts between 4 and 8 weeks depending on hair porosity and care routine. For maintenance, retouching every 4-6 weeks and using purple shampoo between sessions is recommended.
In professional practice, both terms overlap. A toner usually refers to a demi-permanent color applied with low-volume developer (5 or 10 vol) after bleaching. A gloss (like Redken Shades EQ) is an acidic demi-permanent that deposits color with extra shine. Both neutralize unwanted tones, but glosses typically have a lower pH for enhanced shine.

The selector tells you which toner to use.
Blendsor gives you the exact formula.

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