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Convert Wella Professionals Pure Perfection to Wella Professionals Color Touch

Find the equivalent for each Wella Professionals Pure Perfection shade in Wella Professionals Color Touch. Complete chart with levels, reflects, and match confidence.

Remember that equivalences are approximate. Each brand has proprietary pigments and bases that produce slightly different results. We always recommend doing a strand test when switching brands.

Pure Perfection Name Color Touch Name Match
Level 2
2/0 Darkest Brown Natural 2/0 Black Exact
Level 3
3/0 Dark Brown Natural 3/0 Dark Brown Exact
Level 4
4/0 Medium Brown Natural 4/0 Medium Brown Exact
44/0 Intense Medium Brown Natural 4/0 Medium Brown Exact
4/7 Medium Brown Brown 4/71 Medium Brown Brown Ash Exact
Level 5
5/0 Light Brown Natural 5/0 Light Brown Exact
55/0 Intense Light Brown Natural 5/0 Light Brown Exact
5/1 Light Brown Ash 5/1 Light Brown Ash Exact
5/3 Light Brown Gold 5/3 Light Brown Gold Exact
5/40 Light Brown Copper 5/3 Light Brown Gold Approximate
5/8 Light Brown Pearl 5/1 Light Brown Ash Exact
Level 6
6/0 Dark Blonde Natural 6/0 Dark Blonde Exact
66/0 Intense Dark Blonde Natural 6/0 Dark Blonde Exact
6/4 Dark Blonde Red 6/4 Dark Blonde Red Exact
6/7 Dark Blonde Brown 6/7 Dark Blonde Brown Exact
Level 7
7/0 Medium Blonde Natural 7/0 Medium Blonde Exact
77/0 Intense Medium Blonde Natural 7/0 Medium Blonde Exact
7/1 Medium Blonde Ash 7/1 Medium Blonde Ash Exact
7/3 Medium Blonde Gold 7/3 Medium Blonde Gold Exact
7/40 Medium Blonde Copper 7/3 Medium Blonde Gold Approximate
7/6 Medium Blonde Violet 7/1 Medium Blonde Ash Approximate
7/8 Medium Blonde Pearl 7/1 Medium Blonde Ash Exact
Level 8
8/0 Light Blonde Natural 8/0 Light Blonde Exact
88/0 Intense Light Blonde Natural 8/0 Light Blonde Exact
8/7 Light Blonde Brown 8/71 Light Blonde Brown Ash Exact
Level 9
9/0 Very Light Blonde Natural 9/0 Very Light Blonde Exact
9/3 Very Light Blonde Gold 9/3 Very Light Blonde Gold Exact
9/6 Very Light Blonde Violet 9/16 Very Light Blonde Ash Violet Approximate
Level 10
10/0 Lightest Blonde Natural 10/0 Lightest Blonde Exact
10/1 Lightest Blonde Ash 10/1 Lightest Blonde Ash Exact

Heads up: Pure Perfection is a permanent color and Color Touch is demi. Coverage, longevity and the final result will differ: adjust the service, not just the shade.

How to read the match: Exact = same level and same reflect · Close = same level, same reflect family · Approximate = same level in natural, or adjacent level with the same reflect. Hover each badge for that row's reason.

Of the 30 Pure Perfection shades, 26 exact and 4 approximate in this chart with Color Touch. For example, Pure Perfection's 8/0 maps to Color Touch's 8/0. Natural reflects cross over best; copper ones need more adjustment.

We answer your questions

Questions about Pure Perfection and Color Touch

Common questions when converting between these brands

Of the 30 Pure Perfection shades, 26 have an exact equivalent in Color Touch, 4 approximate. The level (1-10) is universal; what varies is the reflect.

No. Equivalences are approximate because each brand uses different pigments, bases, and concentrations. The level (1-10) is universal, but the reflect result may vary. We always recommend doing a strand test when switching brands.

Yes. Inside Blendsor you'll find it in Learn → Brand converter and in the chat attach button (+). There the equivalent comes with its confidence level and a warning if the product type changes, and you can send it to the advisor to fine-tune it for your client's base, grays and porosity. Download the app.

It's not recommended. Each brand formulates its products with specific chemistry (pH, alkalizing agent, pigment system). Mixing brands can create unpredictable reactions and unwanted results. Always use color and developer from the same brand.

Have more questions?

Email us at hello@blendsor.com

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