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Convert Wella Professionals Pure Perfection to Wella Professionals Koleston Perfect ME+

Find the equivalent for each Wella Professionals Pure Perfection shade in Wella Professionals Koleston Perfect ME+. Complete chart with levels, reflects, and match confidence.

Remember that equivalences are approximate. Each brand has proprietary pigments and bases that produce slightly different results. We always recommend doing a strand test when switching brands.

Pure Perfection Name Koleston Perfect ME+ Name Match
Level 2
2/0 Darkest Brown Natural 2/0 Black Exact
Level 3
3/0 Dark Brown Natural 3/0 Dark Brown Exact
Level 4
4/0 Medium Brown Natural 4/0 Medium Brown Exact
44/0 Intense Medium Brown Natural 4/0 Medium Brown Exact
4/7 Medium Brown Brown 4/75 Medium Brown Brown Mahogany Close
Level 5
5/0 Light Brown Natural 5/0 Light Brown Exact
55/0 Intense Light Brown Natural 5/0 Light Brown Exact
5/1 Light Brown Ash 5/1 Light Ash Brown Exact
5/3 Light Brown Gold 5/3 Light Golden Brown Exact
5/40 Light Brown Copper 5/43 Light Brown Red Golden Approximate
5/8 Light Brown Pearl 5/1 Light Ash Brown Exact
Level 6
6/0 Dark Blonde Natural 6/0 Dark Blonde Exact
66/0 Intense Dark Blonde Natural 6/0 Dark Blonde Exact
6/4 Dark Blonde Red 6/41 Dark Blonde Red Ash Close
6/7 Dark Blonde Brown 6/7 Dark Brown Blonde Exact
Level 7
7/0 Medium Blonde Natural 7/0 Medium Blonde Exact
77/0 Intense Medium Blonde Natural 7/0 Medium Blonde Exact
7/1 Medium Blonde Ash 7/1 Medium Ash Blonde Exact
7/3 Medium Blonde Gold 7/3 Medium Golden Blonde Exact
7/40 Medium Blonde Copper 7/34 Medium Blonde Golden Red Approximate
7/6 Medium Blonde Violet 7/1 Medium Ash Blonde Approximate
7/8 Medium Blonde Pearl 7/1 Medium Ash Blonde Exact
Level 8
8/0 Light Blonde Natural 8/0 Light Blonde Exact
88/0 Intense Light Blonde Natural 8/0 Light Blonde Exact
8/7 Light Blonde Brown 8/7 Light Brown Blonde Exact
Level 9
9/0 Very Light Blonde Natural 9/0 Very Light Blonde Exact
9/3 Very Light Blonde Gold 9/3 Very Light Golden Blonde Exact
9/6 Very Light Blonde Violet 9/1 Very Light Ash Blonde Approximate
Level 10
10/0 Lightest Blonde Natural 10/0 Lightest Blonde Exact
10/1 Lightest Blonde Ash 10/1 Lightest Ash Blonde Exact

How to read the match: Exact = same level and same reflect · Close = same level, same reflect family · Approximate = same level in natural, or adjacent level with the same reflect. Hover each badge for that row's reason.

Of the 30 Pure Perfection shades, 24 exact, 2 close and 4 approximate in this chart with Koleston Perfect ME+. For example, Pure Perfection's 8/0 maps to Koleston Perfect ME+'s 8/0. Natural reflects cross over best; copper ones need more adjustment.

We answer your questions

Questions about Pure Perfection and Koleston Perfect ME+

Common questions when converting between these brands

Of the 30 Pure Perfection shades, 24 have an exact equivalent in Koleston Perfect ME+, 2 close and 4 approximate. The level (1-10) is universal; what varies is the reflect.

No. Equivalences are approximate because each brand uses different pigments, bases, and concentrations. The level (1-10) is universal, but the reflect result may vary. We always recommend doing a strand test when switching brands.

Yes. Inside Blendsor you'll find it in Learn → Brand converter and in the chat attach button (+). There the equivalent comes with its confidence level and a warning if the product type changes, and you can send it to the advisor to fine-tune it for your client's base, grays and porosity. Download the app.

It's not recommended. Each brand formulates its products with specific chemistry (pH, alkalizing agent, pigment system). Mixing brands can create unpredictable reactions and unwanted results. Always use color and developer from the same brand.

Have more questions?

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