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Permanent + Toner · 257 shades

L'Oreal Color Chart: Majirel, INOA & Dia

The L'Oréal Professionnel color range is organized in three lines, each with its own complete shade chart: Majirel (the classic permanent), INOA (ammonia-free permanent) and Dia (demi-permanent in two chemistries: Light and Color). Pick your line below.

The quick rule: Majirel for the classic ammonia permanent and its high-lift series; INOA for permanent color without ammonia; Dia, the demi-permanent, to tone, refresh, and add shine.

L'Oréal uses a dot notation to separate level and reflect: 7.1 means level 7, ash reflect. The first number after the dot is the primary reflect, the second (if present) is secondary.

Choose the line to see its full chart

INOA Ammonia-free permanent

Ammonia-free oil-based permanent (ODS): full coverage, zero smell. 1:1 mix.

95 shades · View the full chart →
Majirel Permanent

The classic permanent: widest reflect range and 100% gray coverage. 1:1.5 mix.

72 shades · View the full chart →
Dia Demi / Toner

Demi in two chemistries: Dia Light (acid gloss) and Dia Color (up to 70% gray). 1:1.5 mix.

90 shades · View the full chart →

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Professional guide

L'Oreal numbering system

L'Oréal Professionnel organizes shades as level.reflect:

  • Level (1-10): Color depth. 1 = black, 10 = lightest blonde.
  • Primary reflect: First digit after the dot. .0 = natural, .1 = ash, .2 = iridescent, .3 = gold, .4 = copper, .5 = mahogany, .6 = red.
  • Secondary reflect: Second digit (optional). .43 = copper gold, .11 = ash with an ash secondary.

Majirel is the flagship permanent line: gray coverage, lift and deposit. Dia Light is acidic demi-permanent (low pH): ideal for toning, refreshing, and adding shine. Dia Color is alkaline demi-permanent: more coverage than Dia Light.

Need this shade in another brand?

Use the hair color converter to find the equivalent in Wella, Matrix, Schwarzkopf, and more.

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We answer your questions

L'Oreal Color Chart

Everything you need to know

Majirel is permanent color: lifts, deposits, and covers gray. Dia Light is acidic demi-permanent (low pH): deposits only, ideal for toning blondes and adding shine. Dia Color is alkaline demi-permanent: blends gray, ideal for first grays.

In L'Oréal's dot notation the first digit after the dot is the primary reflect and the second the secondary, so .11 is ash with an ash secondary. How pronounced it looks next to a .1 depends on the shade: check the swatch.

In L'Oréal's US mixing chart, Majirel mixes 1:1.5 with 20- or 30-Vol. Majicrème Developer, and Majirel High Lift and Majiblond Ultra go 1:2 with 30- or 40-Vol. For Dia Light and Dia Color, use Diactivateur; developer strength and timing depend on the deposit you want: follow the manufacturer's directions.

Very similar. Both use the level + reflect structure. The main difference is notation: L'Oréal uses dots (7.1), Wella uses slashes (7/1). Some reflect codes match (.1 = ash, .3 = gold), but not all: L'Oréal's .4 is copper while Wella's /4 is red; L'Oréal's .7 is matte while Wella's /7 is brown. However, intensity and visual results vary due to differences in pigments and base.

Yes. Dia Light is an acidic demi-permanent toner from L'Oréal: it has a low pH, deposits color without lifting, and gives shine. It is used to tone blondes and neutralize warm tones after lightening. Unlike Majirel, Dia Light does not lift.

To tone blondes with Dia Light: 1) Lighten to the level you need. 2) Mix Dia Light with Diactivateur. 3) Apply to damp hair. 4) For developer strength and timing, follow the manufacturer's directions. Use our toner selector to find the ideal shade.

Yes. Use our hair color brand converter to find the equivalent of any L'Oréal shade in Wella, Matrix, Schwarzkopf, and more. For precise formulas tailored to the salon's brands, access Blendsor.

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