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Ammonia-free permanent · 95 shades

INOA Color Chart: 95 ammonia-free permanent shades

INOA (Innovation No Ammonia) is L'Oréal Professionnel's ammonia-free permanent color. Its ODS (Oil Delivery System) uses an oil base to carry pigment into the fiber: 100% gray coverage and up to 3 levels of lift, odorless and with maximum scalp comfort.

The mix is 1:1 with INOA Rich developer (60 g of color + 60 ml of developer): 10 vol for tone-on-tone, 20 vol for gray and 1-2 levels, 30 vol for 2-3 levels. It is a dense texture that works best weighed on a scale.

Torn between INOA and the classic line? The difference with Majirel is comfort (no ammonia, no smell) versus maximum lifting power. The full house range lives in the L'Oréal chart.

INOA: manufacturer's chart (ES, 2026-09-03)

Level 1 — Black

1 shades
1 Black INOA

Level 2 — Very dark brown

2 shades
2 Darkest Brown INOA
2.10 Darkest Intense Ash Brown INOA

Level 3 — Dark brown

1 shades
3 Dark Brown INOA

Level 4 — Medium brown

10 shades
4 Medium Brown INOA
4.0 Deep Medium Brown INOA
4.15 Ash Mahogany Brown INOA
4.20 Intense Iridescent Brown INOA
4.3 Golden Brown INOA
4.35 Golden Mahogany Brown INOA
4.45 Copper Mahogany Brown INOA
4.60 Intense Red Brown INOA
4.62 Red Iridescent Brown INOA
4.8 Mocha Brown INOA

Level 5 — Light brown

16 shades
5 Light Brown INOA
5.0 Deep Light Brown INOA
5.3 Fundamental Light Natural Golden Brown (Fundamental) INOA
5.1 Light Ash Brown INOA
5.12 Light Ash Iridescent Brown INOA
5.15 Light Ash Mahogany Brown INOA
5.17 Light Cool Ash Brown INOA
5.18 Light Ash Mocha Brown INOA
5.3 Light Golden Brown INOA
5.32 Light Golden Iridescent Brown INOA
5.35 Light Golden Mahogany Brown INOA
5.4 Light Copper Brown INOA
5.5 Light Mahogany Brown INOA
5.60 Light Intense Red Brown INOA
5.62 Light Red Iridescent Brown INOA
5.8 Light Mocha Brown INOA

Level 6 — Dark blonde

17 shades
6 Dark Blonde INOA
6.0 Deep Dark Blonde INOA
6.3 Fundamental Dark Natural Golden Blonde (Fundamental) INOA
6.1 Dark Ash Blonde INOA
6.11 Dark Deep Ash Blonde INOA
6.13 Dark Ash Golden Blonde INOA
6.23 Dark Iridescent Golden Blonde INOA
6.3 Dark Golden Blonde INOA
6.32 Dark Golden Iridescent Blonde INOA
6.34 Dark Golden Copper Blonde INOA
6.35 Dark Golden Mahogany Blonde INOA
6.40 Dark Intense Copper Blonde INOA
6.45 Dark Copper Mahogany Blonde INOA
6.46 Dark Copper Red Blonde INOA
6.61 Dark Red Ash Blonde INOA
6.66 Dark Intense Red Blonde INOA
6.8 Dark Mocha Blonde INOA

Level 7 — Medium blonde

18 shades
7 Medium Blonde INOA
7.0 Deep Medium Blonde INOA
7.3 Fundamental Medium Natural Golden Blonde (Fundamental) INOA
7.1 Medium Ash Blonde INOA
7.11 Medium Deep Ash Blonde INOA
7.13 Medium Ash Golden Blonde INOA
7.18 Medium Ash Mocha Blonde INOA
7.23 Medium Iridescent Golden Blonde INOA
7.3 Medium Golden Blonde INOA
7.31 Medium Golden Ash Blonde INOA
7.34 Medium Golden Copper Blonde INOA
7.35 Medium Golden Mahogany Blonde INOA
7.4 Medium Copper Blonde INOA
7.41 Medium Copper Ash Blonde INOA
7.43 Medium Copper Gold Blonde INOA
7.44 Medium Deep Copper Blonde INOA
7.8 Medium Mocha Blonde INOA
7.83 Medium Mocha Golden Blonde INOA

Level 8 — Light blonde

13 shades
8 Light Blonde INOA
8.0 Deep Light Blonde INOA
8.3 Fundamental Light Natural Golden Blonde (Fundamental) INOA
8.1 Light Ash Blonde INOA
8.11 Light Deep Ash Blonde INOA
8.12 Light Ash Iridescent Blonde INOA
8.13 Light Ash Golden Blonde INOA
8.21 Light Iridescent Ash Blonde INOA
8.23 Light Iridescent Golden Blonde INOA
8.3 Light Golden Blonde INOA
8.31 Light Golden Ash Blonde INOA
8.32 Light Golden Iridescent Blonde INOA
8.34 Light Golden Copper Blonde INOA

Level 9 — Very light blonde

11 shades
9 Very Light Blonde INOA
9.0 Deep Very Light Blonde INOA
9.3 Fundamental Very Light Natural Golden Blonde (Fundamental) INOA
9.1 Very Light Ash Blonde INOA
9.11 Very Light Deep Ash Blonde INOA
9.12 Very Light Ash Iridescent Blonde INOA
9.13 Very Light Ash Golden Blonde INOA
9.2 Very Light Iridescent Blonde INOA
9.3 Very Light Golden Blonde INOA
9.31 Very Light Golden Ash Blonde INOA
9.83 Very Light Mocha Golden Blonde INOA

Level 10 — Extra light blonde

6 shades
10 Lightest Blonde INOA
10.1 Lightest Ash Blonde INOA
10.11 Lightest Deep Ash Blonde INOA
10.12 Lightest Ash Iridescent Blonde INOA
10.21 Lightest Iridescent Ash Blonde INOA
10.31 Lightest Golden Ash Blonde INOA

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Professional guide

How to read an INOA shade

INOA uses L'Oréal's classic dot notation: 7.1 = level 7 (medium blonde), ash reflect.

  • Level (1-10): depth, from black to lightest blonde.
  • Reflect: .1 ash, .2 iridescent, .3 gold, .4 copper, .5 mahogany, .6 red, .7 matte/green, .8 mocha.
  • Double reflect: the first digit dominates — 7.13 is ash with a golden background.

Unlike Igora, this line matches L'Oréal's classic key (.5 is mahogany, .7 is matte), so shades translate almost directly from Majirel: a Majirel 6.3 and an INOA 6.3 target the same result with different chemistry.

INOA equivalents in other brands

One shade per level of INOA with its closest equivalent in other professional brands of the same type. These are orientative matches calculated by level and reflect: every brand uses its own pigments and bases, so always strand-test when switching.

INOA Koleston Perfect ME+Igora RoyalMajirel
1 Black 2/0 ≈ 1-0 = 1 =
2 Darkest Brown 2/0 = 1-0 ≈ 3 ≈
3 Dark Brown 3/0 = 3-0 = 3 =
4 Medium Brown 4/0 = 4-0 = 4 =
5 Light Brown 5/0 = 5-0 = 5 =
6 Dark Blonde 6/0 = 6-0 = 6 =
7 Medium Blonde 7/0 = 7-0 = 7 =
8 Light Blonde 8/0 = 8-0 = 8 =
9 Very Light Blonde 9/0 = 9-0 = 9 =
10 Lightest Blonde 10/0 = 10-0 = 10 =

= direct match · ≈ approximate match

Need this shade in another brand?

Find the equivalent of any INOA shade in Igora Royal, Koleston, Matrix, and more.

Go to brand converter
We answer your questions

INOA Color Chart

Everything you need to know

Almost. INOA reaches up to 3 levels of lift with 30 vol developer, enough for most services. For high-lift work of 4+ levels, L'Oréal still points to the Majirel high-lift series or pre-lightening.

Exactly 1:1 — 60 g of color with 60 ml of INOA Rich developer. Because of its dense gel-cream texture, the ratio matters more than in other lines: skimping on developer leaves the mix pasty and compromises coverage. Always weigh it.

Yes, with 20 vol developer and 35 minutes of processing. It is actually one of its strong points: full coverage without ammonia, ideal for clients with sensitive scalps or who cannot stand the smell of classic color.

INOA: sensitive scalp, clients who hate the ammonia smell, coverage and shine services. Majirel: maximum lifting power, tighter budget, and the widest reflect range in the house. Same numbering, so switching between them is straightforward.

Yes. Use the hair color converter to find the equivalent in Igora Royal, Koleston, Matrix, and more. For complete formulas with your salon's brands, access Blendsor.

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