Shades EQ uses level + reflect letters: 09V = very light blonde violet. The leading zero (01-010) is the house notation.
- Level (01-010): depth, from black to platinum blonde.
- Cool families: AG ash gold, ABn ash brown, B blue, V violet, VV intense violet, VB violet blue, P pearl, M matte, T titanium, GN green (Moss, Ivy).
- Warm families: A and AA auburn — the orange/red column of the official chart, not ash (Terra Cotta, Bonfire) —, G gold (with GB beige, GI iridescent, GG intense gold), WG warm gold, C copper (CB, CC, CR), R red (RB, RR, RV), HC honey copper.
- Rosés and iridescents: GRo gold rose, VRo violet rose, VG violet gold.
- Naturals: N, NA, NB, NW, NCh, NP, and NV — the N marks the natural base and the second letter the tone.
The US-catalog shades without a numeric level (Clear, Kickers, and Pastels) are not in this chart: with no level, there is no row to place them in.