Color Charm is Wella’s permanent line for the US market — the one filling Sally Beauty shelves and the most searched among stylists working with American charts. Here are its 58 liquid shades with level, reflect and swatch, verified against Wella US’s official technical chart and the retailer’s live catalog.
The standard mix is 1:2 with Wella 20 volume developer, and its signature is letter-based naming (8A, 6NN, 5WV) instead of the European slash numbering. The High Lift series reaches level 12 — the scale jumps from 12 to 10; there is no level 11.
Looking for the house’s European chart? That’s a different line with different numbering: Wella Koleston chart.
✓ Color Charm Permanent Liquid: verified against the official chart (US, 2026-08-01)
Color Charm uses LEVEL + LETTERS: 8A = level 8, ash reflect (Light Ash Blonde).
Quick equivalence with European numbering: A ≈ /1, G ≈ /3, RG ≈ /4, R ≈ /6. The converter does that translation for you.
One shade per level of Color Charm Permanent Liquid with its closest equivalent in other professional brands of the same type. These are orientative matches calculated by level and reflect: every brand uses its own pigments and bases, so always strand-test when switching.
| Color Charm Permanent Liquid | Koleston Perfect ME+ | Igora Royal | Majirel |
|---|---|---|---|
1NBlack | 2/0≈ | 1-0= | 1= |
2NVery Dark Brown | 2/0= | 1-0≈ | 2= |
3NDark Brown | 3/0= | 3-0= | 3= |
4NMedium Brown | 4/0= | 4-0= | 4= |
5NLight Brown | 5/0= | 5-0= | 5= |
6NDark Blonde | 6/0= | 6-0= | 6= |
7NMedium Blonde | 7/0= | 7-0= | 7= |
8NLight Blonde | 8/0= | 8-0= | 8= |
9NVery Light Blonde | 9/0= | 9-0= | 9= |
10NSatin Blonde | 10/0= | 10-0= | 10= |
= direct match · ≈ approximate match
Find the equivalent of any Color Charm shade in Shades EQ, Igora, Majirel, and more.
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