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Demi / US · 20 shades

Wella Color Charm Demi-Permanent Chart: 20 shades with level

Color Charm Demi-Permanent is the ammonia-free crème demi in Wella’s Color Charm range (US market). Wella relaunched it with a 21-shade palette: here are the 20 shades with a level, each with its reflect and swatch, checked against Wella’s official user guide and the live catalogs of the Wella US store and Sally Beauty. Today 3VV is missing from the Wella US store; Sally Beauty lists it. Shade 21 is Clear, which only adds shine and stays out of the table.

The official mix is 1:2 with Color Charm 10 volume cream developer, processed for 10 to 20 minutes with no heat. Use it to tone highlights, gloss, refresh mid-lengths and ends, or blend gray.

It shares codes with the permanent line (7N, 6N, 10A) but not the names or the formula: this one is ammonia-free and runs on 10 volume, so don’t swap one for the other with the same recipe. Compared with Color Touch, same 1:2 ratio, but with a single 10 volume (3%) developer instead of the Color Touch emulsions. The liquid permanent is in the Color Charm chart, and T18, T14 and the rest of the toners are in the Wella toner chart.

Color Charm Demi-Permanent: manufacturer's chart (US, 2026-09-25)

Level 1 — Black

1 shades
1N Black Color Charm Demi-Permanent

Level 2 — Very dark brown

1 shades
2BBL Blue Black Color Charm Demi-Permanent

Level 3 — Dark brown

2 shades
3N Medium Neutral Brown Color Charm Demi-Permanent
3VV Dark Violet Brown Color Charm Demi-Permanent

Level 4 — Medium brown

1 shades
4N Light Neutral Brown Color Charm Demi-Permanent

Level 5 — Light brown

4 shades
5N Lightest Neutral Brown Color Charm Demi-Permanent
5VV Plum Brown Color Charm Demi-Permanent
5WG Lightest Warm Gold Brown Color Charm Demi-Permanent
5RR Medium Red Color Charm Demi-Permanent

Level 6 — Dark blonde

2 shades
6N Dark Neutral Blonde Color Charm Demi-Permanent
6G Dark Golden Blonde Color Charm Demi-Permanent

Level 7 — Medium blonde

4 shades
7N Medium Neutral Blonde Color Charm Demi-Permanent
7A Medium Cool Blonde Color Charm Demi-Permanent
7WG Medium Caramel Blonde Color Charm Demi-Permanent
7RR Light Copper Color Charm Demi-Permanent

Level 8 — Light blonde

2 shades
8N Light Neutral Blonde Color Charm Demi-Permanent
8G Light Golden Blonde Color Charm Demi-Permanent

Level 9 — Very light blonde

2 shades
9NA Light Natural Ash Blonde Color Charm Demi-Permanent
9CB Light Beige Blonde Color Charm Demi-Permanent

Level 10 — Extra light blonde

1 shades
10A Lightest Ash Blonde Color Charm Demi-Permanent

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Professional guide

How to read a Color Charm Demi shade

Same as the permanent, LEVEL + LETTERS: 9NA = level 9, natural ash (Light Natural Ash Blonde).

  • N neutral, the base for gray.
  • A ash, to cut warmth.
  • G gold and WG warm gold.
  • CB cool blonde (cool beige).
  • RR intense red, VV intense violet and BBL blue black.

One to watch: 7RR carries intense-red letters and sits in the red family, but Wella names it Light Copper, so the converter treats it as a red copper.

Watch the adjectives: in the browns, Wella names the demi one step lighter than the permanent for the same number (4N is Light Neutral Brown in the demi and Medium Brown in the permanent). Go by the number, not the name.

Color Charm Demi-Permanent equivalents in other brands

One shade per level of Color Charm Demi-Permanent with its closest equivalent in other professional brands of the same type. These are orientative matches calculated by level and reflect: every brand uses its own pigments and bases, so always strand-test when switching.

Color Charm Demi-Permanent Color TouchIgora VibranceDia Light / Dia Color
1N Black 2/0 ≈ 1-0 = 1 =
2BBL Blue Black 2/8 = — —
3N Medium Neutral Brown 3/0 = 3-0 = 3 =
4N Light Neutral Brown 4/0 = 4-0 = 4 =
5N Lightest Neutral Brown 5/0 = 5-0 = 5 =
6N Dark Neutral Blonde 6/0 = 6-0 = 6 =
7N Medium Neutral Blonde 7/0 = 7-0 = 7 =
8N Light Neutral Blonde 8/0 = 8-0 = 8 =
9NA Light Natural Ash Blonde 9/0 ≈ 9-0 ≈ 9.01 =
10A Lightest Ash Blonde 10/1 = 10-1 = 10.12 ≈

= direct match · ≈ approximate match

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Find the equivalent of any Color Charm Demi shade in Shades EQ, Color Touch, Dia, and more.

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Wella Color Charm Demi-Permanent Chart

Everything you need to know

1:2: one part color to two parts Color Charm 10 volume cream developer, the one the official guide calls for. Process for 10 to 20 minutes with no heat; Wella says it can also go on damp hair.

As with any oxidative color, do the preliminary skin test in the package directions first. The guide also says to check the scalp before the service and not to proceed if there is irritation, sensitivity, itching or redness.

Wella positions it to color or blend gray, and calls its N shades ideal for covering gray. With more than 50% gray, it says to mix equal parts of an N shade with your chosen tone. If you prefer a permanent, there is the Color Charm permanent.

Yes, Wella recommends it for toning and glossing. On porous hair, the guide warns you may need a shade 1-2 levels lighter than the result you want, because the fiber grabs more pigment. A strand test first saves surprises. If you are after T18 or T14, they are in the Wella toner chart.

Wella quotes up to 24 washes, depending on hair type. After a chemical relaxer, the guide says to wait 2 weeks, check the scalp and porosity and run a strand test: if the hair is brittle or breaking, the result may come out more intense than expected. It can go on the same day as a lightener or perm, but Wella says not to proceed if the hair is overly porous or damaged.

Yes. The brand converter translates level and reflect into Shades EQ, Color Touch, Dia and more demi charts. For complete formulas with the brands you use, get Blendsor.

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