Convert Wella Professionals Color Touch to L'Oréal Professionnel INOA

Q: How many Color Touch shades have an exact equivalent in INOA?

Of the 101 Color Touch shades, 58 have an exact equivalent in INOA, 11 close and 32 approximate. The level (1-10) is universal; what varies is the reflect.

Find the equivalent for each Wella Professionals Color Touch shade in L'Oréal Professionnel INOA. Complete chart with levels, reflects, and match confidence.

Remember that equivalences are approximate. Each brand has proprietary pigments and bases that produce slightly different results. We always recommend doing a strand test when switching brands.

Color Touch	Name	INOA	Name	Match
Level 2
2/0	Black	2	Darkest Brown	Exact
2/8	Black Pearl	2.10	Darkest Intense Ash Brown	Close
Level 3
3/0	Dark Brown	3	Dark Brown	Exact
33/06	Dark Brown Intense Natural Violet	3	Dark Brown	Exact
3/5	Dark Brown Mahogany	3	Dark Brown	Approximate
3/66	Dark Brown Violet Intense	3	Dark Brown	Approximate
3/68	Dark Brown Violet Pearl	3	Dark Brown	Approximate
Level 4
4/0	Medium Brown	4	Medium Brown	Exact
44/05	Medium Brown Intense Natural Mahogany	4	Medium Brown	Exact
44/06	Medium Brown Intense Natural Violet	4	Medium Brown	Exact
44/07	Medium Brown Intense Natural Brown	4	Medium Brown	Exact
4/5	Medium Brown Mahogany	4.60	Intense Red Brown	Approximate
4/57	Medium Brown Mahogany Brown	4.60	Intense Red Brown	Approximate
4/6	Medium Brown Violet	4.20	Intense Iridescent Brown	Close
44/65	Medium Brown Intense Violet Mahogany	4.20	Intense Iridescent Brown	Close
4/71	Medium Brown Brown Ash	4.15	Ash Mahogany Brown	Approximate
Level 5
5/0	Light Brown	5	Light Brown	Exact
5/03	Light Brown Natural Gold	5	Light Brown	Exact
55/03	Light Brown Intense Natural Gold	5	Light Brown	Exact
55/04	Light Brown Intense Natural Red	5	Light Brown	Exact
55/05	Light Brown Intense Natural Mahogany	5	Light Brown	Exact
55/06	Light Brown Intense Natural Violet	5	Light Brown	Exact
55/07	Light Brown Intense Natural Brown	5	Light Brown	Exact
5/1	Light Brown Ash	5.1	Light Ash Brown	Exact
5/3	Light Brown Gold	5.3	Light Golden Brown	Exact
5/37	Light Brown Gold Brown	5.3	Light Golden Brown	Exact
5/4	Light Brown Red	5.60	Light Intense Red Brown	Close
5/5	Light Brown Mahogany	5.5	Light Mahogany Brown	Exact
55/54	Light Brown Intense Mahogany Red	5.5	Light Mahogany Brown	Exact
55/65	Light Brown Intense Violet Mahogany	5.5	Light Mahogany Brown	Approximate
5/66	Light Brown Violet Intense	5.5	Light Mahogany Brown	Approximate
5/71	Light Brown Brown Ash	5.1	Light Ash Brown	Approximate
5/73	Light Brown Brown Gold	5.1	Light Ash Brown	Approximate
5/75	Light Brown Brown Mahogany	5.1	Light Ash Brown	Approximate
5/97	Light Brown Cendre Brown	5.1	Light Ash Brown	Exact
Level 6
6/0	Dark Blonde	6	Dark Blonde	Exact
66/03	Dark Blonde Intense Natural Gold	6	Dark Blonde	Exact
66/04	Dark Blonde Intense Natural Red	6	Dark Blonde	Exact
66/07	Dark Blonde Intense Natural Brown	6	Dark Blonde	Exact
6/3	Dark Blonde Gold	6.3	Dark Golden Blonde	Exact
6/35	Dark Blonde Gold Mahogany	6.3	Dark Golden Blonde	Exact
6/37	Dark Blonde Gold Brown	6.3	Dark Golden Blonde	Exact
6/4	Dark Blonde Red	6.61	Dark Red Ash Blonde	Close
66/44	Dark Blonde Intense Red Intense	6.61	Dark Red Ash Blonde	Close
66/45	Dark Blonde Intense Red Mahogany	6.61	Dark Red Ash Blonde	Close
6/47	Dark Blonde Red Brown	6.61	Dark Red Ash Blonde	Close
6/57	Dark Blonde Mahogany Brown	6.61	Dark Red Ash Blonde	Approximate
6/7	Dark Blonde Brown	6.1	Dark Ash Blonde	Approximate
6/71	Dark Blonde Brown Ash	6.1	Dark Ash Blonde	Approximate
6/73	Dark Blonde Brown Gold	6.1	Dark Ash Blonde	Approximate
6/75	Dark Blonde Brown Mahogany	6.1	Dark Ash Blonde	Approximate
6/77	Dark Blonde Brown Intense	6.1	Dark Ash Blonde	Approximate
Level 7
7/0	Medium Blonde	7	Medium Blonde	Exact
7/03	Medium Blonde Natural Gold	7	Medium Blonde	Exact
77/03	Medium Blonde Intense Natural Gold	7	Medium Blonde	Exact
77/07	Medium Blonde Intense Natural Brown	7	Medium Blonde	Exact
7/1	Medium Blonde Ash	7.1	Medium Ash Blonde	Exact
7/3	Medium Blonde Gold	7.3	Medium Golden Blonde	Exact
7/4	Medium Blonde Red	7.4	Medium Copper Blonde	Approximate
7/43	Medium Blonde Red Gold	7.4	Medium Copper Blonde	Approximate
77/45	Medium Blonde Intense Red Mahogany	7.4	Medium Copper Blonde	Approximate
7/47	Medium Blonde Red Brown	7.4	Medium Copper Blonde	Approximate
7/7	Medium Blonde Brown	7.1	Medium Ash Blonde	Approximate
7/71	Medium Blonde Brown Ash	7.1	Medium Ash Blonde	Approximate
7/73	Medium Blonde Brown Gold	7.1	Medium Ash Blonde	Approximate
7/75	Medium Blonde Brown Mahogany	7.1	Medium Ash Blonde	Approximate
7/86	Medium Blonde Pearl Violet	7.1	Medium Ash Blonde	Exact
7/89	Medium Blonde Pearl Cendre	7.1	Medium Ash Blonde	Exact
7/97	Medium Blonde Cendre Brown	7.1	Medium Ash Blonde	Exact
Level 8
8/0	Light Blonde	8	Light Blonde	Exact
8/03	Light Blonde Natural Gold	8	Light Blonde	Exact
88/03	Light Blonde Intense Natural Gold	8	Light Blonde	Exact
88/07	Light Blonde Intense Natural Brown	8	Light Blonde	Exact
8/3	Light Blonde Gold	8.3	Light Golden Blonde	Exact
8/35	Light Blonde Gold Mahogany	8.3	Light Golden Blonde	Exact
8/38	Light Blonde Gold Pearl	8.3	Light Golden Blonde	Exact
8/41	Light Blonde Red Ash	8	Light Blonde	Approximate
8/43	Light Blonde Red Gold	8	Light Blonde	Approximate
8/71	Light Blonde Brown Ash	8.1	Light Ash Blonde	Approximate
8/73	Light Blonde Brown Gold	8.1	Light Ash Blonde	Approximate
8/81	Light Blonde Pearl Ash	8.1	Light Ash Blonde	Exact
Level 9
9/0	Very Light Blonde	9	Very Light Blonde	Exact
9/01	Very Light Blonde Natural Ash	9	Very Light Blonde	Exact
9/03	Very Light Blonde Natural Gold	9	Very Light Blonde	Exact
9/16	Very Light Blonde Ash Violet	9.1	Very Light Ash Blonde	Exact
9/3	Very Light Blonde Gold	9.3	Very Light Golden Blonde	Exact
9/36	Very Light Blonde Gold Violet	9.3	Very Light Golden Blonde	Exact
9/73	Very Light Blonde Brown Gold	9.1	Very Light Ash Blonde	Approximate
9/75	Very Light Blonde Brown Mahogany	9.1	Very Light Ash Blonde	Approximate
9/86	Very Light Blonde Pearl Violet	9.1	Very Light Ash Blonde	Exact
9/96	Very Light Blonde Cendre Violet	9.1	Very Light Ash Blonde	Exact
9/97	Very Light Blonde Cendre Brown	9.1	Very Light Ash Blonde	Exact
Level 10
10/0	Lightest Blonde	10	Lightest Blonde	Exact
10/01	Lightest Blonde Natural Ash	10	Lightest Blonde	Exact
10/03	Lightest Blonde Natural Gold	10	Lightest Blonde	Exact
10/1	Lightest Blonde Ash	10.1	Lightest Ash Blonde	Exact
10/3	Lightest Blonde Gold	10.31	Lightest Golden Ash Blonde	Close
10/34	Lightest Blonde Gold Red	10.31	Lightest Golden Ash Blonde	Close
10/6	Lightest Blonde Violet	10.21	Lightest Iridescent Ash Blonde	Close
10/73	Lightest Blonde Brown Gold	10.1	Lightest Ash Blonde	Approximate
10/81	Lightest Blonde Pearl Ash	10.1	Lightest Ash Blonde	Exact

Heads up: Color Touch is a demi color and INOA is permanent. Coverage, longevity and the final result will differ: adjust the service, not just the shade.

How to read the match: Exact = same level and same reflect · Close = same level, same reflect family · Approximate = same level in natural, or adjacent level with the same reflect. Hover each badge for that row's reason.

Of the 101 Color Touch shades, 58 exact, 11 close and 32 approximate in this chart with INOA. For example, Color Touch's 6/0 maps to INOA's 6. Natural reflects cross over best; red ones need more adjustment.

Color Touch writes the reflect with a slash (7/1 = medium ash blonde); INOA uses a dot (7.1 = ash blonde). The level (1-10) stays the same; what changes when converting is how the reflect is written.

View reverse: L'Oréal Professionnel INOA to Wella Professionals Color Touch

We answer your questions

Questions about Color Touch and INOA

Common questions when converting between these brands

How many Color Touch shades have an exact equivalent in INOA?

Of the 101 Color Touch shades, 58 have an exact equivalent in INOA, 11 close and 32 approximate. The level (1-10) is universal; what varies is the reflect.

Are brand equivalences exact?

No. Equivalences are approximate because each brand uses different pigments, bases, and concentrations. The level (1-10) is universal, but the reflect result may vary. We always recommend doing a strand test when switching brands.

Is the converter also in the app?

Yes. Inside Blendsor you'll find it in Learn → Brand converter and in the chat attach button (+). There the equivalent comes with its confidence level and a warning if the product type changes, and you can send it to the advisor to fine-tune it for your client's base, grays and porosity. Download the app.

Can I mix hair color from different brands?

It's not recommended. Each brand formulates its products with specific chemistry (pH, alkalizing agent, pigment system). Mixing brands can create unpredictable reactions and unwanted results. Always use color and developer from the same brand.

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Convert Wella Professionals Color Touch to L'Oréal Professionnel INOA

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Questions about Color Touch and INOA

Charts give you the equivalent.Blendsor gives you the full formula for that hair: ratio, developer and timing.

Charts give you the equivalent.
Blendsor gives you the full formula for that hair: ratio, developer and timing.