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Ammonia-free permanent · 30 shades

Wella Pure Perfection Chart: 30 ammonia-free permanent shades

Pure Perfection is the ammonia-free permanent Wella Professionals launched in September 2026: a short chart of 30 shades over a neutral base that lets you intermix them, with up to 100% gray coverage, per Wella US. Here are all 30 shades with level, reflect and approximate swatch, verified: 20 of them in Wella’s official store and all 30 in a retailer’s live catalog.

The mix is 1:1 with Welloxon Perfect at 6, 9 or 12%, and it develops for 30-40 minutes without heat (15-20 with heat). Wella US lists it as free of ammonia and PPD/PTD, but the same page warns not to use it with a known PPD/PTD allergy, as a severe reaction can still occur.

Looking for the house’s classic permanent with the long reflect chart? That’s Koleston Perfect, in the Wella chart. Same numbering, different chemistry.

Pure Perfection: manufacturer's chart (US, 2026-09-21)

Level 2 — Very dark brown

1 shades
2/0 Darkest Brown Natural Pure Perfection

Level 3 — Dark brown

1 shades
3/0 Dark Brown Natural Pure Perfection

Level 4 — Medium brown

3 shades
4/0 Medium Brown Natural Pure Perfection
44/0 Intense Medium Brown Natural Pure Perfection
4/7 Medium Brown Brown Pure Perfection

Level 5 — Light brown

6 shades
5/0 Light Brown Natural Pure Perfection
55/0 Intense Light Brown Natural Pure Perfection
5/1 Light Brown Ash Pure Perfection
5/8 Light Brown Pearl Pure Perfection
5/3 Light Brown Gold Pure Perfection
5/40 Light Brown Copper Pure Perfection

Level 6 — Dark blonde

4 shades
6/0 Dark Blonde Natural Pure Perfection
66/0 Intense Dark Blonde Natural Pure Perfection
6/4 Dark Blonde Red Pure Perfection
6/7 Dark Blonde Brown Pure Perfection

Level 7 — Medium blonde

7 shades
7/0 Medium Blonde Natural Pure Perfection
77/0 Intense Medium Blonde Natural Pure Perfection
7/1 Medium Blonde Ash Pure Perfection
7/8 Medium Blonde Pearl Pure Perfection
7/6 Medium Blonde Violet Pure Perfection
7/3 Medium Blonde Gold Pure Perfection
7/40 Medium Blonde Copper Pure Perfection

Level 8 — Light blonde

3 shades
8/0 Light Blonde Natural Pure Perfection
88/0 Intense Light Blonde Natural Pure Perfection
8/7 Light Blonde Brown Pure Perfection

Level 9 — Very light blonde

3 shades
9/0 Very Light Blonde Natural Pure Perfection
9/6 Very Light Blonde Violet Pure Perfection
9/3 Very Light Blonde Gold Pure Perfection

Level 10 — Extra light blonde

2 shades
10/0 Lightest Blonde Natural Pure Perfection
10/1 Lightest Blonde Ash Pure Perfection

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Professional guide

How to read a Pure Perfection shade

Pure Perfection uses Wella’s slash numbering: 8/0 = level 8, natural reflect.

  • Level (2-10): depth, from darkest brown to lightest blonde.
  • Reflect: /0 natural, /1 ash, /3 gold, /4 red, /40 copper, /6 violet, /7 brown, /8 pearl.
  • Doubled level (44/0, 55/0, 66/0, 77/0, 88/0): the Intense Naturals, with extra pigment load for stubborn grays.

It shares numbering with Koleston Perfect and Color Touch: an 8/0 means the same in all three. With one difference of its own, the /40 copper, which the classic chart does not have.

Pure Perfection equivalents in other brands

One shade per level of Pure Perfection with its closest equivalent in other professional brands of the same type. These are orientative matches calculated by level and reflect: every brand uses its own pigments and bases, so always strand-test when switching.

Pure Perfection Koleston Perfect ME+Igora RoyalMajirel
2/0 Darkest Brown Natural 2/0 = 1-0 ≈ 3 ≈
3/0 Dark Brown Natural 3/0 = 3-0 = 3 =
4/0 Medium Brown Natural 4/0 = 4-0 = 4 =
5/0 Light Brown Natural 5/0 = 5-0 = 5 =
6/0 Dark Blonde Natural 6/0 = 6-0 = 6 =
7/0 Medium Blonde Natural 7/0 = 7-0 = 7 =
8/0 Light Blonde Natural 8/0 = 8-0 = 8 =
9/0 Very Light Blonde Natural 9/0 = 9-0 = 9 =
10/0 Lightest Blonde Natural 10/0 = 10-0 = 10 =

= direct match · ≈ approximate match

Need this shade in another brand?

Find the equivalent of any Pure Perfection shade in Igora, Majirel, Topchic and more.

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We answer your questions

Wella Pure Perfection Chart

Everything you need to know

1:1 with Welloxon Perfect, and the developer sets the lift: 6% for gray coverage and up to 1 level, 9% up to 2 levels and 12% up to 3 levels. Development is 30 to 40 minutes without heat, or 15 to 20 with heat.

Wella US claims up to 100% gray coverage for Pure Perfection. For gray, the developer is 6%: the usage instruction reserves it for gray coverage and up to 1 level of lift, and says to apply first to the areas with the highest percentage of gray or white hair. On stubborn gray, the same instructions ask you to saturate well and take very fine sections. The chart also carries the doubled-level shades (44/0, 55/0, 66/0, 77/0, 88/0), which Wella names “Intense … Natural” next to their 4/0, 5/0, 6/0, 7/0 and 8/0 siblings.

No. The formula is declared free of PPD and PTD, but Wella’s own product page warns: do not use it if you have a known PPD/PTD allergy, as a severe reaction may still occur. The skin allergy test does not go away: Wella says to perform it 48 hours prior to every application, even if the person has coloured before.

Wella's usage instructions give two routes. First: a suitable Wella Professionals demi-permanent through mid-lengths and ends. Second, with the product itself: Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio, applied through mid-lengths and ends after the root application, developing for up to 20 minutes. That 1.9% at 1:2 is only for refreshing mid-lengths and ends; it does not replace the root mix.

No, they coexist. Koleston Perfect ME+ is the classic permanent with ammonia and the long reflect chart; Pure Perfection is the ammonia-free alternative with a short chart of 30 shades and a neutral base. They share numbering, so moving between them is direct: same code, different chemistry. Compare them in the Wella chart.

Yes. The hair color converter translates level and reflect of any Pure Perfection shade to Igora, Majirel, Topchic and thirty-plus other charts. For complete formulas with your brands, get Blendsor.

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